Thanks, Andy! And, yes, it is difficult to distinguish yourself when the format has too much structure (really, as any other social network other than MySpace, in recent memory, gave Small Business owners). Unfortunately, Small Business owners will stress out about making sure they have updated coverphotos, post content at least daily (per Facebook’s “recommendation”-edict, and write their brand story (with pictures, video and the like) for their milestones, only to find out that all the fans that have Liked them never return to their FB Pages because the interaction happens in users’ Newsfeed. Again, I urge Small Business to realize that they should make that magic word, “engagement,” happen on their blog or website. Syndicate your content to Facebook (Social Media) to lead your potential and current customers to your blog (content marketing) which leads them to your website (sales). Best of luck!