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Ray Sidney-Smith
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SoLoMo Success: Social Media, Local and Mobile Small Business Marketing Explained Kindle Edition

by Ray Sidney-Smith (Author) Format: Kindle Edition
5.0 out of 5 stars 2
See all formats and editions
For the Small Business owner trying to succeed in the world of Social Media (So), Local Web (Lo) and Mobile (Mo) marketing, Web & Mobile Strategist Ray Sidney-Smith provides a practical strategy guide to pave the path to SoLoMo Success!

Social Media is on the tips of everyone's tongues these days when it comes to discussions about marketing. But, Social Media is not just about marketing, and how do you convert social engagement to sales? For many veteran and newly-minted businesses, Social Media is a mystery even after they have mastered the technical components of Facebook, Twitter, LinkedIn and Google+, among many others. Ray thinks people have the wrong paradigm when it comes to Social Media. Small Business owners are attacking their target audience from only one angle. This is where Social Media community engagement, local search optimization and mobile marketing come into play!

Through concise chapters, SoLoMo Success takes Small Business entrepreneurs from no Web marketing experience to launching a locally-optimized website, interacting successfully on Social Media, and developing a “think mobile first” strategy for profitably impacting the bottom line. Ray even takes you on a little futuristic journey of what's to come in the world of Small Business marketing technology.

If you want to target your customers where and when they want or need your product or service, look no further than SoLoMo Success.
Previous page
  1. Print length
    316 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publication date
    March 16, 2014
  5. File size
    709 KB
  6. Page Flip
    Enabled
  7. Word Wise
    Enabled
  8. Enhanced typesetting
    Enabled
  9. See all details
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Editorial Reviews

About the Author

Ray Sidney-Smith is a perennial Small Business Evangelist, working tirelessly to help small businesses launch, grow and succeed in the marketplace each and every day. He is the President of W3 Consulting, Inc., a consultancy providing small businesses, non-profit/community-based organizations, and small-to-solo law firms throughout the United States with practical approaches to business development using Web and digital technologies. As a business and Web/digital technology strategist, Ray is often hired or invited by economic development authorities, chambers of commerce, small business development centers, and small business advocacy & support organizations to speak to SMB audiences, present technology workshop trainings, and conduct strategy sessions with small business owners on a myriad of management, Web and digital technology topics. His work has focused over the past 16 years in the legal, small business start-up, and management fields. As a serial entrepreneur bootstrapping his own ventures, advising countless organizations and business owners, and sitting on the board of technology start-ups, he has developed a keen sense for what factors determine successful outcomes in business management and technology implementations. In addition to his consulting firm, Ray sits on the board of advisors for two technology start-up firms at any given time. In his spare time, Ray organizes the two largest US-based personal productivity Meetup(R) groups (in Washington, DC and New York, NY) based on the books by David Allen, Getting Things Done and Making It All Work. Ray uses his education and passion for cognitive neuroscience, psychology, technology and personal productivity in working with professionals to learn the productivity methodology and supporting them at the different stages of their Getting Things Done (GTD) system implementation. He produces weekly episodes for ProdPod.net, the podcast of productivity lessons in two minutes or less, hosts the weekly productivity Twitter chat, #ProdChat, and facilitates the popular Productivity Book Group. You can connect with Ray at http: //rsidneysmith.com.

Product details

  • ASIN ‏ : ‎ B00J1V18RI
  • Publisher ‏ : ‎ W3 Publishing; 1st edition (March 16, 2014)
  • Publication date ‏ : ‎ March 16, 2014
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 709 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 316 pages
  • Customer Reviews:
    5.0 out of 5 stars 2

About the author

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Ray Sidney-Smith

Ray Sidney-Smith

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Full content visible, double tap to read brief content.

Ray Sidney-Smith is a perennial Small Business evangelist, working tirelessly to help small businesses launch, grow, and succeed in the marketplace each and every day.

Ray Sidney-Smith is the President of W3 Consulting, Inc., a consultancy providing small businesses throughout the United States with practical approaches to business development and management/operations using Web, mobile, social and digital technologies. Ray is the Managing Director of W3C Web Services, a subsidiary of W3 Consulting, which provides Managed WordPress website hosting, domain name registration services, SSL certificates and more related Web services. digital marketing (including Social Media) content production and support for Small Business.

W3 Consulting has offices in Arlington, VA (outside Washington, DC), Pittsburgh, PA, and New York, NY.

As a Digital Marketing Strategist, Google Small Business Advisor for Productivity, Evernote Certified Consultant and Evernote Regional Leader for North America, and Hootsuite Global Brand Ambassador, Ray is hired or invited by economic development authorities, chambers of commerce, small business development centers, convention and visitors associations, and small business advocacy & support organizations to speak to SMB audiences and conduct strategy sessions with small business owners on a small business management, productivity technology, and digital marketing topics.

Ray is the author of SoLoMo Success: Social Media, Local and Mobile Marketing Small Business Strategy Explained (available through Amazon in Kindle and paperback).

He also hosts the podcast, Web and BeyondCast (https://webandbeyondcast.com), covering digital marketing, business process improvement, SMB economic development issues, and cybersecurity topics for Small Business.

His work has focused over the past 25 years in the Small Business start-up, management and marketing fields. As a serial entrepreneur bootstrapping his own business, legal and real estate ventures, he has owned several businesses, most notably a real estate title, escrow, and settlement agency (and its subsidiary, a qualified intermediary (i.e., IRS Sec. 1031 / tax-deferred exchange) agency) across three states for a decade.

In his spare time, Ray has been organizing the two largest productivity Meetup groups in the United States (in DC and NYC) based on "Getting Things Done: The Art of Stress-Free Productivity" by David Allen over the past decade. Ray uses his education and passion for psychology, cognitive neuroscience, and time, task, team, project, energy and performance management, in helping professionals with the personal productivity methodology and supporting them at different stages of productivity systems development. He hosts and facilitates the personal productivity podcasts, ProductivityCast, Productivity Book Group, Getting More Done With Evernote, Anything But Idle, and ProdPod, the podcast of productivity lessons in two minutes or less (now with over 4 million listens globally). (Ray likes podcasts, and podcasting. ;-)

You can connect with Ray here, via his personal website, and his productivity content.

Customer reviews

5 out of 5 stars
5 out of 5
2 global ratings

Top review from the United States

PKZ1
5.0 out of 5 stars SoLoMo Success was a very easy to read and implement foundational framework for content marketing ...
Reviewed in the United States on May 31, 2016
I first learned about Ray Sidney-Smith last year when someone retweeted about his #ProdChat, a weekly Twitter chat about productivity. Since that time I have become a fan of Ray including his podcast, ProdPod: the podcast of productivity lessons in two minutes or less. Overall, SoLoMo Success was very easy to read and implement foundational framework for content marketing for small business! I definitely would recommend this book to any small business owner who needs to start from scratch with their online marketing strategy. This book is a must-read book on social media, local web, and mobile marketing for the service and retail manager, executive, or entrepreneur.
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