When you start a Small Business, your time becomes one of your most precious assets. And, yet, it seems like social networks wish to soak up your time to keep you away your business! One way in which I feel they do this is by having different standards for the way in which every site requires images, video and text to be uploaded to them. Facebook has one image size for this, YouTube has another image size for that. To keep them all straight can feel like a time-wasting activity as they’re always changing (they say “improving”) their networks. Well, I hope to alleviate at least one part of that lost productivity by culminating the most important details about Social Media image sizes here on this page, and keep it up-to-date for you. Here is a comprehensive listing of the most popular Social Media image sizes for Small Business. I include some tools for making them as well.

All image dimensions are listed in pixels. [Updated as of Jan 11, 2022]

At some point, we’ll create a guide for video specs, but until then, please see “The Complete Guide to Social Media Video Specs in 2018.”


Canva – The reasons are innumerable as to why Canva–an online graphic design software–is great, but the top three are (1) it’s brilliantly simple to make Social Media images, (2) they teach you how to create good design in their Design School, and (3) it’s mostly free, or where you do pay fees it’s very affordable. Try Canva Pro for free on Desktop Web, Android and iOS.

LucidPress – This online graphic design tool takes it to another level with digital and print options available to the savvy Small Business owner willing to invest the energy. If your brand traverses printed marketing collateral, Social Media, and other digital marketing, get yourself familiar with LucidPress today through their tutorials, templates, and collaborative design features.

Pixlr Editor – This is the little Adobe Photoshop replacement on the Web that can! Pixlr Editor is free, it’s got most of the necessary sophisticated features of Adobe Photoshop built in, and it even has free storage for your account so you can access your images from anywhere.

GIMP 2 – The free, open-source desktop software alternative to Adobe Photoshop. If you want to work offline and need to do more complex image manipulations than just cropping and resizing on your desktop, GIMP 2 will be very handy. (Currently, Windows and GNU/Linux versions available only, unless you’re willing to roll up your sleeves and play around with MacPorts or a similar compiler-installer.)

GIFs (pronounced “JIF” even if younger people pronounce it the other way! ?) – If you’re in need of making GIFs, you’ll definitely want to bookmark GIFMaker.me and GIPHY GIF Maker (now owned by Facebook) in your favorite Web browser. For desktop GIF-recording software, we use RecordIt (Windows and Mac versions available).

Apple Podcasts

Podcast Album and Episode image dimensions: min. 1400 x 1400, max. 3000 x 3000. The largest size is preferred.
(JPG or PNG in the RGB color space, compressed; JPG recommended)


Profile image dimensions: 128 x 128.
File image max upload size: 1 MB.

Notes: You have the option of pulling in your Gravatar (recommended) avatar, using your Twitter or Facebook profile images, or uploading your own image. Transparent avatars are not currently allowed.



Header image dimensions: 2560 x 1440.

Profile (avatar) image dimensions: 360 x 360.

Post image dimensions: No limit.

Notes: If you upload very large images, beware your audience may not see the full image. Instruct them to resize images on-screen by clicking the images.

Source: 1, 2.


The recommended size for shop icons is 500 x 500.

The recommended size for listing images is 2000 for the shortest side of the image, and a resolution of 72PPI

Images larger than 1MB in file size may not finish uploading, especially on a slower internet connection. 


If you’re looking for all Facebook Ads sizes, check out “Facebook Ad Sizes Cheat Sheet for 2021.”

Profile image dimensions: 170×170.

Your Page’s cover photo dimensions: 820 x 312.

Profile post image dimensions: 1200 x 628. (File upload size should be under 100KB)

Event header image dimensions: 1200 x 628.

Highlighted image dimensions: 1200 x 717.

Page header image dimensions: 820 x 312 (recommended as a PNG).

Page App image dimensions: 810 x 450.

Page Post image dimensions: 1200 x 900.

Display ad image dimensions: 1200 x 628.

App Icon: 111 x 74.

Facebook Story images: 1080 x 1920 (but keep your text within 1080 x 1420)

Facebook Story videos: Recommended aspect ratio is between 1.91 to 9:16. Leave 250 pixels at the top and bottom free from text and logos.

If you need to know more about ad sizes, please see here and this infographic


Google Play Music Podcasts

“Google Play image must be at least 1200 x 1200 pixels in .jpg or .png format to be eligible for featuring. Image must not exceed 7000 x 7000. Example: http://example.com/images/googleplay.jpg,” according to Blubrry Podcast Hosting. I recommend you keep your podcast album and episode cover images the same size as Apple iTunes Podcast above.


Note: The consumer-facing Google+ has been deprecated and shut down, but Google+ inside G Suite still exists, and so this applies to those active Google+ installations only.

Another note: Google is in the process of closing down Google+ inside G Suite and replacing it with Google Currents. As soon as we have further details, we’ll leave these dimensions here.

Profile image dimensions: 250 x 250.

Profile Cover image dimensions: 1080 x 608.

Post image dimensions: 497 x 373.

Page Cover image dimensions: 1080 × 608 (recommended), 2120 x 1192 (maximum), and 480 x 270 (minimum).

Events / Hangouts on Air image dimensions: 1200 x 300.

Google My Business

Profile Photo Size: 250 x 250 (recommended), 120 x 120 (minimum), and 5200 x 5300 (maximum).

Cover Photo Size: 1080 x 608 recommended, 480 x 270 (minimum), and 2120 x 1192 (maximum).

Format all images with a minimum resolution of 720 high x 720 wide, JPG or PNG files only, and file size limitations are minimum 10 KB and maximum 5 MB.


Instagram (owned by Meta)

Profile image dimensions: 110 x 110.

Post image dimensions: 1080 x 1080.

Ad image dimensions: 1080 x 1080.

Video for Stories: 750 x 1334.
(Max duration 10 seconds)

Landscape Size: 1080 x 566.
(Max duration: 10 seconds)

Portrait Size: 1080 x 1350.
Instagram portrait size recommended: 1080 x 1350. However, Instagram will show it as a 600 x 749 image.

Reel videos measure: 1080 x 1920.

Source, and here.


LinkedIn Posts (formerly Pulse) “Cover” image dimensions: 700 x 400 recommended.

Company Pages “Banner” image dimensions: 646 x 220.
(File image max upload size: 2 MB)

Company Pages “Logo” image dimensions: 300 x 300 minimum; recommended 400 x 400.
(File image max upload size: 4 MB)

Company Pages Posts image dimensions: 700 x 400 recommended.

Showcase Pages “Hero” image dimensions: 974 x 330
(File image max upload size: 2 MB)

Showcase Pages “Logo” image dimensions: 300 x 300 minimum; recommended 400 x 400.
(File image max upload size: 4 MB)

Showcase Pages Posts image dimensions: 700 x 400 recommended.

Profile “Background” image dimensions: between 1000 x 425 and 4000 x 4000.

Profile image dimensions: 400 x 400.
(File image max upload size: 10 MB)

Profile “Summary,” “Work Experience,” and “Education” image dimensions: Depends on source of the image because of Open Graph Protocol; if uploaded from your computer/laptop, recommended that your image have a 1:2 aspect ratio (e.g., 600 x 300).

Profile Posts image dimensions: 700 x 400 recommended.

Group “Logo” image dimensions: 100 x 50.
(File image max upload size: 100 KB)

Group “Small Logo” image dimensions: 60 x 30.
(File image max upload size: 100 KB)

Sponsored Company Updates and Direct Sponsored Content image dimensions: 1200 x 627.

Ads: 50 x 50.

Sources: 1, 2, 3, 4, 5, 6.


Profile image dimensions: 1500 x 1200.

Story image dimensions:

  • Full column-width images: 1400 width;
  • Out-set images: 2040 width; and,
  • Screen-width images: 2500 width.

Sources: 1, 2.


Group Banner image dimensions: 600 x 338.

Group Logo image dimensions: 400 x 400 recommended.

Event Page Featured Photo: (at least) 1200 x 675.

Sponsor Logo image dimensions: 120 x 90.

(File image max upload size: 10 MB)


Profile image dimensions: 165 x 165.

Board image dimensions: 222 x 150.

Pin image dimensions: Vertical images with a 2:3 ratio are the best fit for the platform. 735 x 1102 is ideal. Pinterest will display anything down to a width of 238.


Minimum image or video size: 1080 x 1920

If you’re uploading an image or video that is not 1080×1920 you’ll have the ability to crop it to meet the specifications


TikTok Video: 1080 x 1920, maximum 15 seconds recommended.

TikTok Profile photo: 200 x 200

Tumblr (owned by Yahoo!)

There are all kinds of issues with uploading images to Tumblr so make sure to adhere to the guidelines of inline image width.

Profile image dimensions: 128 x 128.

Post image dimensions: 540 x 810 recommended (with a maximum 1280 x 1290).
Images under 300 width will appear as uploaded; those over 300 width but under 540 width will be stretched and may look distorted in the feed.

GIF (pronounced “JIF”) image dimensions: 540 x 810 recommended.
Maximum file size so it doesn’t force the GIF to static: 1.75 MB.


Header image dimensions: 1500 x 500.

Profile image dimensions: 400 x 400.

Post image dimensions: 1024 x 512.

YouTube (owned by Google)

Channel Profile image dimensions: 800 x 800.

Channel Cover Art header image dimensions: 2560 x 1440.

Video dimensions: 1280 x 760 (16:9 aspect ratio).

Did we miss a social network for which you need Social Media image sizes? Let us know and hopefully we’ll be able to find the details and add them here.

These are our recommendations, so keep that in mind, with some of the file size and aspect ratio limitations provided. But, did we make a mistake? Let us know and we’ll fix it as soon as possible. And, thank you for visiting our site and hope you found what you were looking for!

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