When you start a Small Business, your time becomes one of your most precious assets. And, yet, it seems like social networks wish to soak up your time to keep you away your business! One way in which I feel they do this is by having different standards for the way in which every site requires images, video and text to be uploaded to them. Facebook has one image size for this, YouTube has another image size for that. To keep them all straight can feel like a time-wasting activity as they’re always changing (they say “improving”) their networks. Well, I hope to alleviate at least one part of that lost productivity by culminating the most important details about Social Media image sizes here on this page, and keep it up-to-date for you. Here is a comprehensive listing of the most popular Social Media image sizes for Small Business. I include some tools for making them as well.

All image dimensions are listed in pixels. [Updated as of August 24, 2018]

At some point, we’ll create a guide for video specs, but until then, please see “The Complete Guide to Social Media Video Specs in 2018.”


Canva – The reasons are innumerable as to why Canva–an online graphic design software–is great, but the top three are (1) it’s brilliantly simple to make Social Media images, (2) they teach you how to create good design, and (3) it’s mostly free, or where you do pay fees it’s very affordable. Desktop Web, Android and iOS.

LucidPress – This online graphic design tool takes it to another level with digital and print options available to the savvy Small Business owner willing to invest the energy. If your brand traverses printed marketing collateral, Social Media, and other digital marketing, get yourself familiar with LucidPress today through their tutorials, templates, and collaborative design features.

Pixlr Editor – This is the little Adobe Photoshop replacement on the Web that can! Pixlr Editor is free, it’s got most of the necessary sophisticated features of Adobe Photoshop built in, and it even has free storage for your account so you can access your images from anywhere.

GIMP 2 – The free, open-source desktop software alternative to Adobe Photoshop. If you want to work offline and need to do more complex image manipulations than just cropping and resizing on your desktop, GIMP 2 will be very handy. (Currently, Windows and GNU/Linux versions available only, unless you’re willing to roll up your sleeves and play around with MacPorts or a similar compiler-installer.)

GIFs (pronounced “JIF” even if you younger folks pronounce it the other way!) – If you’re in need of making GIFs, you’ll definitely want to bookmark GIFMaker.me and GIPHY GIF Maker in your favorite Web browser. For desktop GIF-recording software, we use RecordIt (Windows and Mac versions available).

Apple iTunes Podcast

Podcast Album and Episode image dimensions: min. 1400 x 1400, max. 3000 x 3000.
(JPG or PNG in the RGB color space, compressed; JPG recommended)


Profile image dimensions: 128 x 128.
File image max upload size: 1 MB.

Notes: You have the option of pulling in your Gravatar (recommended) avatar, using your Twitter or Facebook profile images, or uploading your own image. Transparent avatars are not currently allowed.



Header image dimensions: 2560 x 1440.

Profile (avatar) image dimensions: 360 x 360.

Post image dimensions: No limit.

Notes: If you upload very large images, beware your audience may not see the full image. Instruct them to resize images on-screen by clicking the images.

Source: 1, 2.


Shop icon dimensions: 500 x 500.


If you’re looking for all Facebook Ads sizes, check out “Facebook Ad Sizes Cheat Sheet for 2018.”

Profile image dimensions: 320 x 320.

Header image (Profile “Cover Photo”) dimensions: 820 x 312.

Profile post image dimensions: 1200 x 628.
(File upload size should be under 100KB)

Event header image dimensions: 1200 x 628.

Highlighted image dimensions: 1200 x 717.

Page header image dimensions: 820 x 312 (recommended as a PNG).

Page App image dimensions: 810 x 450.

Page Post image dimensions: 1200 x 900.

Display ad image dimensions: 1200 x 628.

App Icon: 111 x 74.

If you need to know more about ad sizes, please see here and this infographic


Google Play Music Podcasts

“Google Play image must be at least 1200 x 1200 pixels in .jpg or .png format to be eligible for featuring. Image must not exceed 7000 x 7000 pixels. Example: http://example.com/images/googleplay.jpg,” according to Blubrry Podcast Hosting. I recommend you keep your podcast album and episode cover images the same size as Apple iTunes Podcast above.


Profile image dimensions: 250 x 250.

Profile Cover image dimensions: 1080 x 608.

Post image dimensions: 497 x 373.

Page Cover image dimensions: 1080 × 608 (recommended), 2120 x 1192 (maximum), and 480 x 270 (minimum).

Events / Hangouts on Air image dimensions: 1200 x 300.

Instagram (owned by Facebook)

Profile image dimensions: 110 x 110.

Post image dimensions: 1080 x 1080.

Ad image dimensions: 1080 x 1080.

Video for Stories: 750 x 1334.
(Max duration 10 seconds)

Landscape Size: 1080 x 566 pixels
(Max duration: 10 seconds)

Portrait Size: 1080 x 1350 pixels
Instagram portrait size recommended: 1080px x 1350px. However, Instagram will show it as a 600 x 749 pixel image.

Source, and here.


LinkedIn Posts (formerly Pulse) “Cover” image dimensions: 700 x 400 recommended.

Company Pages “Banner” image dimensions: 646 x 220.
(File image max upload size: 2 MB)

Company Pages “Logo” image dimensions: 300 x 300 minimum; recommended 400 x 400.
(File image max upload size: 4 MB)

Company Pages Posts image dimensions: 700 x 400 recommended.

Showcase Pages “Hero” image dimensions: 974 x 330
(File image max upload size: 2 MB)

Showcase Pages “Logo” image dimensions: 300 x 300 minimum; recommended 400 x 400.
(File image max upload size: 4 MB)

Showcase Pages Posts image dimensions: 700 x 400 recommended.

Profile “Background” image dimensions: between 1000 x 425 and 4000 x 4000.

Profile image dimensions: 400 x 400.
(File image max upload size: 10 MB)

Profile “Summary,” “Work Experience,” and “Education” image dimensions: Depends on source of the image because of Open Graph Protocol; if uploaded from your computer/laptop, recommended that your image have a 1:2 aspect ratio (e.g., 600 x 300).

Profile Posts image dimensions: 700 x 400 recommended.

Group “Logo” image dimensions: 100 x 50.
(File image max upload size: 100 KB)

Group “Small Logo” image dimensions: 60 x 30.
(File image max upload size: 100 KB)

Sponsored Company Updates and Direct Sponsored Content image dimensions: 1200 x 627.

Ads: 50 x 50.

Sources: 1, 2, 3, 4, 5, 6.


Profile image dimensions: 1500 x 1200.

Story image dimensions:

  • Full column-width images: 1400 width;
  • Out-set images: 2040 width; and,
  • Screen-width images: 2500 width.

Sources: 1, 2.


Group Banner image dimensions: 600 x 338.

Group Logo image dimensions: 400 x 400 recommended.

Event Page Featured Photo: 592 x 342.

Sponsor Logo image dimensions: 120 x 90.

(File image max upload size: 10 MB)


Profile image dimensions: 165 x 165.

Board image dimensions: 222 x 150.

Pin image dimensions: 600 width (2:3 or 1:3.5 aspect ratio).

Tumblr (owned by Yahoo!)

There are all kinds of issues with uploading images to Tumblr so make sure to adhere to the guidelines of inline image width.

Profile image dimensions: 128 x 128.

Post image dimensions: 540 x 810 recommended (with a maximum 1280 x 1290).
Images under 300 width will appear as uploaded; those over 300 width but under 540 width will be stretched and may look distorted in the feed.

GIF (pronounced “JIF”) image dimensions: 540 x 810 recommended.
Maximum file size so it doesn’t force the GIF to static: 1.75 MB.


Header image dimensions: 1500 x 500.

Profile image dimensions: 400 x 400.

Post image dimensions: 1024 x 512.

Vine (owned by Twitter)

Profile image dimension: pulls from Twitter profile.

YouTube (owned by Google)

Channel Profile image dimensions: 800 x 800.

Channel Cover Art header image dimensions: 2560 x 1440.

Video dimensions: 1280 x 760 (16:9 aspect ratio).


Did we miss a social network for which you need Social Media image sizes? Let us know and hopefully we’ll be able to find the details and add them here.

These are our recommendations, so keep that in mind, with some of the file size and aspect ratio limitations provided. But, did we make a mistake? Let us know and we’ll fix it as soon as possible. And, thank you.

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