Find the original archive of the video here: Instagram Ads 101 for Small Business.
Instagram Ads 101
How to Create Effective Ad Campaigns on Instagram
Instagram has over one billion users on the photo social networking platform. (Facebook, which owns Instagram, and Google’s YouTube are the only platforms with more users than it.) And, 60% of the users find products on Instagram, which is a boon for small business retailers, specifically. And, for those B2B businesses, more than 71% of businesses in the US use Instagram. So, there’s power in getting in front of Instagrammers for everyone.
In this Web-based presentation, we covered the basics of creating effective Instagram ad campaigns for business owners.
What we discussed in this Webinar:
– How to get your Instagram ad account setup,
– Identify your first Instagram ad campaign goal and target audience, and
– How to structure your first Instagram ad campaign for success.
These Webinars are hosted by the Virginia Small Business Development Center Network and presented by Ray Sidney-Smith, Author of “SoLoMo Success” (2nd Edition will be available on Amazon Kindle and paperback in June 2019), Digital Marketing Strategist, and Managing Director of W3C Web Services, providing affordable Web hosting, Managed WordPress, email, domain and other related services for Small Business.