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006 – How to Build a Website, Part 5: Search Engine Optimization – Web and BeyondCast

Hello there, Small Business owners, entrepreneurs, and economic development agents! Welcome to Season 1, Episode 6, of Web and BeyondCast, the weekly podcast show about marketing and managing on the Web, Mobile, Social Media and beyond. We have an exciting season in store for you, so I hope you enjoy the time we’ll be spending together.

This is just the beginning of Web and BeyondCast, but you have reached the end of our initial series, How to Build a Website. If you haven’t yet listened to the first four episodes on How to Build a Website, I highly recommend that you hop back to the Episode 002 in the podcast feed (which is part 1 in the series) and give those a listen. In this episode, I’m going solo here to explain to you the importance of making your site friendly and accessible to Search Engines (namely Google), so that you can get human eyes on your fledgling Small Business website.

I’m going to cover general Search Engine Optimization techniques, then touch on some of the important concepts you need to understand so that you are able to work on Local, Mobile and Social Search Engine Optimization yourself and/or with your Web designer/developer as you near launch of your website.

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006 – How to Build a Website, Part 5: Search Engine Optimization – Web and BeyondCast
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