Find the original archive of the video here: Google Analytics 101 for Small Business.
Google Analytics 101 for Small Business
Google Analytics is a powerhouse tool for getting data about the visitors to your website. But, most Small Business owners don’t know it exists and many don’t have it installed on their website. Even when it is installed, the vast majority of Small Business websites don’t have their website traffic analyzed by the owner or decision-makers on a regular basis.
Not knowing and using Google Analytics (GA) is leaving money…on…the…table! By understanding how GA works, how to get it on your website, and further what reports to look at, your small business can gain greater insight into how to make your website more useful and profitable than ever. Join us for this fast-paced, informative overview of GA and its abilities.
In this Webinar, we covered:
– What is Google Analytics and its suite of related products (which are free!);
– How to setup Google Analytics on a typical website (we’ll show you a WordPress site); and
– How to analyze and synthesize the data on Google Analytics to make better business decisions about your website.
To see the next Webinar topics scheduled, see Virginia SBDC’s Webinar registration page.
These Webinars are hosted by the Virginia Small Business Development Center Network and presented by Ray Sidney-Smith, Author of “SoLoMo Success” (available on Amazon Kindle and paperback), Digital Marketing Strategist, and Managing Director of W3C Web Services, providing affordable Web hosting, Managed WordPress, email, domain and other related services for Small Business.