12 Days of Small Business: Tammeca Rochester, Harlem Cycle
Small Business has its challenges, especially in the face of the COVID-19 pandemic. So, we all have to do our part to support each other and the small businesses with which we are connected. So, W3 Consulting is promoting small businesses through our campaign, 12 Days of Small Business. We hope to highlight each day a small business (or two) that can benefit from visibility and that will benefit our audience.
Based in my hometown (New York City), Harlem Cycle is a boutique cycling and fitness studio founded and managed by Tammeca Rochester. An engineer by training, she brings that precision to her work, but she’s so kind and easy to work with that I know why why she’s passionate about her customers and why her customers are loyal to Harlem Cycle. When the COVID-19 pandemic hit, Tammeca sent bikes home with her students and developed a virtual fitness training program for them. She embodies the tenacity, smarts and dynamism needed in today’s small business world.
About Tammeca Rochester
Tammeca Rochester is owner and founder of Harlem Cycle, Harlem’s 1st and only indoor cycling studio. She has three academic degrees (Mathematics- Spelman College, Mechanical Engineering- The Georgia Institute of Technology and an MBA from the Stern Business School, New York University). In 2016, she decided to turn her passion for fitness and open Harlem’s 1st and only indoor cycling studio.
Tammeca’s journey to opening an indoor cycling studio in Harlem started when she was looking to find a workout that would both get her back in shape while putting her in a positive frame of mind. After exploring the various workout options, she found herself drawn to indoor cycling since it took her back to her happy childhood memories of riding her bike on the streets of Atlanta. Her entrepreneurial spirit and her passion for all things Harlem inspired her to establish Harlem’s first ever indoor cycling studio dedicated to the passion, the soul, and the hustle that defines Harlem.
About Harlem Cycle
Harlem Cycle is Harlem’s first and only boutique indoor cycling studio. We are a community-focused fitness studio teaching more than 3,000 cardio-focused classes per year that embody the spirit and culture that has made Harlem unique.
How is your Small Business unique, different in your industry? What’s your business’s greatest strength/asset today?
Harlem Cycle provides a safe space for fitness within communities that lacked basic access to state of the art and yet affordable workout classes. Our programs create a safe judgement free environment where clients can feel comfortable existing on their own terms. With instructors from the community who have also gone through their own personal fitness journey, clients are more connected to our studio. And now since we’ve taken our programs virtually, our reach has expanded to additional communities that have all felt the burn of big box gyms and are looking for a quality workout in an inviting community atmosphere. Daily, we serve the teacher, writer, executive, painter and everyday people, making them all feel equal and welcomed. There is no competition here, just community.
What is your greatest challenge as a Small Business owner? How are you working to overcome that challenge in 2021?
As a small minority owned business our biggest challenge has always been access to capital. COVID 19 has only exhausted this even more. Capital is needed to invest in the marketing and human resources to propel our brand forward. We are currently adding additional programs to our business to make us more competitive in the highly competitive field of online fitness creating a second stream of revenue for Harlem Cycle.
Find Tammeca Rochester, Harlem Cycle on Social Media
Check Out These Interview With Tammeca
Check back in tomorrow for our next spotlight business for our 12 Days of Small Business!
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