12 Days of Small Business: Steve Dunn, Frontline Sales Advisors
Small Business has its challenges, especially in the face of the COVID-19 pandemic. So, we all have to do our part to support each other and the small businesses with which we are connected. So, W3 Consulting is promoting small businesses through our campaign, 12 Days of Small Business. We hope to highlight each day a small business (or two) that can benefit from visibility and that will benefit our audience.
I met Steve Dunn, founder of Frontline Sales Advisors, at a small business conference in Pittsburgh, and he’s a gentleman through and through. Steve brings extensive experience as a sales executive, and if you’re a business owner looking to grow your business revenues, learn more about and touch base with Steve and his team about developing your outbound sales strategy.
About Steve Dunn
Steve Dunn is a business development professional providing outbound prospecting and lead generation strategy services to assist companies identify, target, qualify and close new business opportunities.
About Frontline Sales Advisors
We help businesses and/or business owners develop outbound selling skills. Sales is not a simple endeavor. Having a strategy for how selling works and what might or might not be the best approach needs to be part of any business plan.
Many companies have a well thought out marketing plan but may not have given as much thought to what their outreach strategies will be. Whatever type of business, whether a startup or established corporation, the plan to drive new business or open new markets needs to include an outreach effort.
Our focus is to work with business owners on sales specific strategies and to help develop and initiate outbound selling campaigns. While a business owner is an expert in their line of work, they might not be that knowledgeable in sales and sales strategies. Some of the services we provide include email design, lead gen activities and campaign targeting, prospecting techniques, building a prospect database and help with talent selection.
We primarily focus on working with small businesses that may not have the in-house expertise to develop and implement an outbound sales strategy. We can scale our efforts to work with marketing and sales departments of larger companies that may be interested in outsourcing lead generation and outbound calling or need follow-up services after conferences or webinars.
How is your Small Business unique, different in your industry? What’s your business’s greatest strength/asset today?
Many companies tend to rely on inbound strategies like their web site, SEO, having a stronger social media presence, etc. as the primary source of finding new clients. These types of services are typically outsourced to a marketing firm that will focus on different ways to have a potential client contact your company, that’s why it’s referred to as inbound.
Our focus is unique in that we work to develop outbound prospecting and lead generation strategies that complement a company’s inbound campaign as another way to find new prospects. Both strategies are key, but in many cases, relying just on having a better web site or a new Facebook post, using the “if you build it they will come” strategy may ultimately be shortsighted.
Our goal is to help product owners develop new skills that are outbound focused, providing one more tool to help them identify, target, qualify and close new business opportunities.
What is your greatest challenge as a Small Business owner? How are you working to overcome that challenge in 2021?
Like many small businesses, this year has been a challenge. One of our biggest obstacles is being able to balance the time between working on a client’s business and providing them the high quality services they expect, while at the same time working to identify new consulting opportunities and to grow our own client base. Identifying and prioritizing opportunities for our own growth will be an area that will get more of our attention during 2021.
Find Steve Dunn, Frontline Sales Advisors on LinkedIn
Listen to Steve Dunn introduce himself
Check back in tomorrow for our next spotlight business for our 12 Days of Small Business!
And, please share this post to your social networks of choice to support Small Business!