Switched on IT is produced and hosted by the PowerTV Australia and co-presented by Ray Sidney-Smith, Author of “SoLoMo Success” (2nd Edition coming soon), Digital Marketing Strategist, and Managing Director of W3C Web Services, providing affordable Web hosting, Managed WordPress, email, domain and other related services for Small Business.
TikTok CEO Is Out, and Walmart’s Open Call Goes Virtual – Web and Beyond Live – August 31, 2020
Find the original archive of the video here: TikTok CEO Is Out, and Walmart’s Open Call Goes Virtual – Web and Beyond Live – August 31, 2020.
For those interested in Small Business Virtual Roundtable, please visit https://w.w3cinc.com/3hZyIXz.
And, for those interested in our newly-minted email newsletter launching on September 1, 2020, subscribe via http://w.w3cinc.com/wbr-yt-email-signup.
Join our new digital community for Small Business owners: https://w.w3cinc.com/31Mqmwo!
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This week, Ray discussed the latest updates on Small Business marketing and management:
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Each week, President of W3 Consulting and Managing Director of W3C Web Services Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective.
For future Web and Beyond Live streams, use https://webandbeyondlive.com to find the latest, upcoming event! To see the prior weeks’ videos, visit https://www.youtube.com/playlist?list=PLwbHNIcsaJ-jX25DQpjGkRkCqZZGmCYbQ.
Come with your Small Business digital marketing and related questions!
For future Web and Beyond Live streams, use https://w.w3cinc.com/3jv2SlF to find the latest, upcoming event!
Subscribe to W3 Consulting to get notified of new videos and live streams: https://w.w3cinc.com/subscribe-youtube
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#webandbeyondlive #smallbusiness
Facebook Capitalizes on TikTok Feature With Launch of Instagram Reels – Web & Beyond Live – August 24, 2020
Find the original archive of the video here: Facebook Capitalizes on TikTok Feature With Launch of Instagram Reels – Web & Beyond Live – 8/24/20.
This week, Ray discussed the latest updates on Small Business marketing and management:
- Small businesses with fewer than 500 employees closing twice as fast as larger companies – YouTube
- Bullying’ Apple fights couple over pear logo – BBC News
- Video Calls and Seven Years of Telegram
- Quora Launches Lead Generation Forms for Advertisers & This Week’s Digital Marketing News [PODCAST]
- How to Deal With This TikTok, Instagram, and YouTube Data Breach
- How social media can help retail in the post-virus era – Retail Gazette
- How to Make the Most of Facebook’s New Redesign
- Update: Thank you for participating in ‘Life In A Day 2020’
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Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://w.w3cinc.com/2NJpoI1) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective.
To see the prior weeks’ videos, visit https://www.youtube.com/playlist?list=PLwbHNIcsaJ-jX25DQpjGkRkCqZZGmCYbQ.
Come with your Small Business digital marketing and related questions!
For future Web and Beyond Live streams, use https://w.w3cinc.com/39G14Bl to find the latest, upcoming event!
Subscribe to W3 Consulting to get notified of new videos and livestreams: https://w.w3cinc.com/subscribe-youtube
For more content from W3 Consulting, check out our podcast: https://w.w3cinc.com/2ZZ0YmX
Follow W3 Consulting on LinkedIn: https://w.w3cinc.com/2XPqgB3
Follow W3 Consulting on Twitter: https://www.twitter.com/w3consulting
Like W3 Consulting on Facebook: https://w.w3cinc.com/3cjRQM4
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#webandbeyondlive #smallbusiness
WordPress 5.5 Launches With Automatic Plugin and Theme Updates, and Other Small Business Digital Marketing News This Week – Web & Beyond Live – August 17, 2020
Find the original archive of the video here: WordPress 5.5 Launches With Automatic Plugin and Theme Updates – Web & Beyond Live – August 17, 2020.
This week, Ray discussed the latest updates on Small Business marketing and management:
- 3 Emerging E-Commerce Growth Trends To Leverage In 2020
- Imajize 360 viewer features – Imajize 360 viewer for product photography
- Create Interactive 360 Product Photography and 3D CGI
- CMS and eCommerce Plugins for 360 Spin Images
- WordPress 5.5 arrives with lazy loading, sitemap, automatic updates for plugins and themes | VentureBeat
- Dropbox launches password manager, computer backup, and secure ‘vaults’ out of beta | VentureBeat
- Twitter on Twitter: “Slide into those DMs without clicking away from your timeline. Rolling out on web. https://t.co/BdaeYoyPu2” / Twitter
- LinkedIn to Lay Off About 6% of Its Workforce – WSJ
- How to Schedule Instagram Stories: A Step-by-Step Guide
Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://w.w3cinc.com/2NJpoI1) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective.
To see the prior weeks’ videos, visit https://www.youtube.com/playlist?list=PLwbHNIcsaJ-jX25DQpjGkRkCqZZGmCYbQ.
Come with your Small Business digital marketing and related questions!
For future Web and Beyond Live streams, use https://w.w3cinc.com/2VZu9DE to find the latest, upcoming event!
Subscribe to W3 Consulting to get notified of new videos and livestreams: https://w.w3cinc.com/subscribe-youtube
For more content from W3 Consulting, check out our podcast: https://w.w3cinc.com/2ZZ0YmX
Follow W3 Consulting on LinkedIn: https://w.w3cinc.com/2XPqgB3
Follow W3 Consulting on Twitter: https://www.twitter.com/w3consulting
Like W3 Consulting on Facebook: https://w.w3cinc.com/3cjRQM4
Follow W3 Consulting on Instagram: https://w.w3cinc.com/2XPqh85
#webandbeyondlive #smallbusiness
Embattled TikTok, Small Business Digital Marketing News, and What’s New at Google, July 2020 – August 10, 2020
Find the original archive of the video here: Embattled TikTok, Small Business Digital Marketing News, and What’s New at Google, July 2020 – August 10, 2020.
This week, Ray discussed the latest updates on Small Business marketing and management:
- Trump will prohibit transactions with Bytedance beginning September 20 in apparent TikTok ban | AngelList
- TikTok To Sue Trump Administration On President’s Executive Order Ban : NPR
- Twitter, TikTok Have Held Preliminary Talks About Possible Combination – WSJ
- G Suite Updates Blog: Set the default meeting length for Google Calendar events in your domain
- Tencent stock drops after firm is targeted by Trump executive order | AngelList
- Families File First Wave of Covid-19 Lawsuits Against Companies Over Worker Deaths – WSJ
- U.S. Restaurant Closures: One-Third of Eateries Could Shut Permanently – Bloomberg
- Reopening may not mean surviving
- WordPress Security Updates: July 2020 – Pagely®
- PODFEST GLOBAL SUMMIT | Where Your Voice Matters
- Bringing free retail listings to Google Search
- Google’s latest R&D project is Shoploop, a mobile video shopping platform | TechCrunch
- How 9 major Google My Business updates in 2020 can help you rebound
- The Most Subscribed YouTube Channels | Digital Trends
- YouTube rolls out new children’s privacy practices: What you need to know
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Each week, President of W3 Consulting and Managing Director of W3C Web Services Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing, productivity and security technology updates you need to be effective.
Come with your Small Business digital marketing and related questions!
For future Web and Beyond Live streams, use https://webandbeyondlive.com to find the latest, upcoming event!
Subscribe to W3 Consulting to get notified of new videos and livestreams: https://w.w3cinc.com/subscribe-youtube
For more content from W3 Consulting, check out our podcast: https://w.w3cinc.com/2ZZ0YmX
Follow W3 Consulting on LinkedIn: https://w.w3cinc.com/2XPqgB3
Follow W3 Consulting on Twitter: https://www.twitter.com/w3consulting
Like W3 Consulting on Facebook: https://w.w3cinc.com/3cjRQM4
Follow W3 Consulting on Instagram: https://w.w3cinc.com/2XPqh85
SMB Online Advertising Opportunities from TikTok, Snapchat and even Hulu, and Other News – July 20, 2020
Find the original archive of the video here: SMB Online Advertising Opportunities from TikTok, Snapchat and even Hulu.
This week, Ray discussed the latest updates on Small Business marketing and management:
- Starbucks just revealed the truly disturbing effect of working from home | ZDNet
- Target and Walmart May Have Just Killed Black Friday as We Know It – Slashdot
- With Federal Unemployment Benefits Set to Expire, Businesses Face a Lose-Lose Scenario | Inc.com
- Local Chambers of Commerce Are Failing. Small Businesses Nationwide Could Suffer | Inc.com
- Small businesses affected by coronavirus can apply for aid from Lowe’s
- Microsoft Says It’ll Continue Pursuit of TikTok – The New York Times
- Get your business discovered on TikTok
- Advertising on Snapchat | Snapchat for Business
- Hulu Ad Manager – Hulu Advertising
- Introducing Hulu Ad Manager: A Self-Service Advertising Solution for Streaming TV – Hulu Advertising
- From Minecraft Tricks to Twitter Hack: A Florida Teen’s Troubled Online Path – The New York Times
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Each week, President of W3 Consulting and Managing Director of W3C Web Services Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing, productivity and security technology updates you need to be effective.
Come with your Small Business digital marketing and related questions!
For future Web and Beyond Live streams, use https://webandbeyondlive.com to find the latest, upcoming event!
Subscribe to W3 Consulting to get notified of new videos and livestreams: https://w.w3cinc.com/subscribe-youtube
For more content from W3 Consulting, check out our podcast: https://w.w3cinc.com/2ZZ0YmX
Follow W3 Consulting on LinkedIn: https://w.w3cinc.com/2XPqgB3
Follow W3 Consulting on Twitter: https://www.twitter.com/w3consulting
Like W3 Consulting on Facebook: https://w.w3cinc.com/3cjRQM4
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NFIB Outlines Five Elements for Small Business Recovery, and Other News – July 20, 2020
Find the original archive of the video here: NFIB Outlines Five Elements for Small Business Recovery, and Other News – July 20, 2020.
This week, Ray discussed the latest updates on Small Business marketing and management:
- Amazon unveils its own smart grocery cart, in new effort to automate physical retail checkout
- Apple, Biden, Musk and other high-profile Twitter accounts hacked in crypto scam
- List of national retail chains requiring masks is growing – ABC News
- Hardly any at-home workers have returned to their normal workplace
- The Future of Remote Work, According to Startups
- Funds run out for federal business grant program, SBA says | Newsday
- Wells Fargo launches $400 million small business recovery effort | KUTV
- ‘I Can’t Keep Doing This:’ Small-Business Owners Are Giving Up – The New York Times
- Five Legislative Principles Help Ensure Small Businesses Have Necessary Resources for Recovery – WBIW
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Each week, President of W3 Consulting and Managing Director of W3C Web Services Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing, productivity and security technology updates you need to be effective.
Come with your Small Business digital marketing and related questions!
For future Web and Beyond Live streams, use https://webandbeyondlive.com to find the latest, upcoming event!
Subscribe to W3 Consulting to get notified of new videos and livestreams: https://w.w3cinc.com/subscribe-youtube
For more content from W3 Consulting, check out our podcast: https://w.w3cinc.com/2ZZ0YmX
Follow W3 Consulting on LinkedIn: https://w.w3cinc.com/2XPqgB3
Follow W3 Consulting on Twitter: https://www.twitter.com/w3consulting
Like W3 Consulting on Facebook: https://w.w3cinc.com/3cjRQM4
Follow W3 Consulting on Instagram: https://w.w3cinc.com/2XPqh85
Pillar and Cluster Content Marketing Strategy for Small Business
Switched on IT is produced and hosted by the PowerTV Australia and co-presented by Ray Sidney-Smith, Author of “SoLoMo Success” (2nd Edition coming soon), Digital Marketing Strategist, and Managing Director of W3C Web Services, providing affordable Web hosting, Managed WordPress, email, domain and other related services for Small Business.
In this episode, Ray Sidney-Smith and Doug Endersbee discuss the use of Pillar and Cluster content marketing strategy in order to drive web visitors from being just visitors into being serious consumers of your product or service.
Latest Updates on Social Networks for Small Business – Web and Beyond Live – July 13, 2020
Find the original archive of the video here: Latest Updates on Social Networks for Small Business – Web and Beyond Live – July 13, 2020.
This week, Ray discussed the latest updates on social networks for Small Business:
- LinkedIn Adds Audio Recording Option to Help With Name Pronunciation
- U.S. Government Considers Banning Tik Tok
- Instagram Invites Creators to Sell Products Directly in the App
- Instagram Gives All Users the Option to Pin Post Comments
- Instagram Provides New Options to Manage How IGTV Previews Appear in the Main Feed and Discover
- Instagram Launches TikTok-Like ‘Reels’ Functionality in India (How will you use Reels when it comes to Instagram in your country?)
- Facebook CCPA compliance challenges: Limited Data Use (Start getting your CCPA compliance policy in place!)
- Microsoft launches a free Search and Social campaign management platform for SMBs
- 15 Social Media and Messaging Platforms to Grow Your Business in 2020 [Infographic]
- Pinterest Updates Feed Algorithm to Boost Specific Content Types, in Addition to Usage-Defined Trends
- WhatsApp Adds QR Codes for Businesses, and Catalog Links to Simplify Sharing
- Instagram Provides New Options to Manage How IGTV Previews Appear in the Main Feed and Discover
- Twitter’s Working on a New Collaborative Option for Fleets (These are basically SnapChat/Instagram Stories for Twitter. Start thinking about where your audience is and whether Twitter Fleets will be worth your time when it comes to your country/region.)
- Fighting to stay relevant, Flickr overhauls its feed for more customization
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Each week, President of W3 Consulting and Managing Director of W3C Web Services Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing, productivity and security technology updates you need to be effective.
Come with your Small Business digital marketing and related questions!
For future Web and Beyond Live streams, use https://w.w3cinc.com/webandbeyondlive to find the latest, upcoming event!
Subscribe to W3 Consulting to get notified of new videos and livestreams: https://w.w3cinc.com/subscribe-youtube
For more content from W3 Consulting, check out our podcast: https://w.w3cinc.com/2ZZ0YmX
Follow W3 Consulting on LinkedIn: https://w.w3cinc.com/2XPqgB3
Follow W3 Consulting on Twitter: https://www.twitter.com/w3consulting
Like W3 Consulting on Facebook: https://w.w3cinc.com/3cjRQM4
Follow W3 Consulting on Instagram: https://w.w3cinc.com/2XPqh85
Page Experience Is Becoming a Ranking Factor, and More…What’s New With Google, June 2020 Edition – Web and Beyond Live – July 6, 2020
Find the original archive of the video here: Page Experience Is Becoming a Ranking Factor, and More…What’s New With Google, June 2020 Edition – Web and Beyond Live – July 6, 2020.
This week, Ray discussed:
- Happy (Belated) World Social Media Day! (June 30, 2020) (Check out my blog post on the topic of good digital marketing strategy!)
- Happy National Independent Retailer Month! (More retail marketing content coming this month.)
What’s New at Google, June 2020 Edition
- Use the new Google Chat app for fast and reliable communication
- Migrate your users from classic Hangouts to Google Chat, now available in Gmail
- New sharing dialog for Google Drive, Docs, Sheets, Slides, and Forms
- Use NFC and USB security keys natively on iOS devices
- Google Voice Improvements: Use in Gmail and transfer calls
- Google Gives Businesses Free Ads…And Other Small Business Tech News
- New document save status and offline indicator for Docs, Sheets, and Slides
- Admin console improvements: API client access, GSM apps, admin roles, domain management, and unmanaged users
- New comment interface for Google Docs, Sheets, and Slides on Android
- Improvements to layouts in Google Meet
- New quick settings help you optimize your Gmail layout
- Use Google Voice and Google Fi, now with the same account
- New Google Groups now generally available
- Spanish grammar suggestions now available in Google Docs and Gmail
- Edit Calendar events directly from Gmail and Docs
- Connected Sheets now generally available, replacing Sheets data connector
- YouTube monetization guidelines
- Google Is Going to Use “Page Experience” as an SEO Ranking Factor
- Google Currents for G Suite launching July 6, shutting down Google+ one last time
- Stay connected more easily with Meet in Gmail on mobile
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Each week, President of W3 Consulting and Managing Director of W3C Web Services Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing, productivity and security technology updates you need to be effective.
Come with your Small Business digital marketing and related questions!
For future Web and Beyond Live streams, use https://w.w3cinc.com/webandbeyondlive to find the latest, upcoming event!
Subscribe to W3 Consulting to get notified of new videos and livestreams: https://w.w3cinc.com/subscribe-youtube
For more content from W3 Consulting, check out our podcast: https://w.w3cinc.com/2ZZ0YmX
Follow W3 Consulting on LinkedIn: https://w.w3cinc.com/2XPqgB3
Follow W3 Consulting on Twitter: https://www.twitter.com/w3consulting
Like W3 Consulting on Facebook: https://w.w3cinc.com/3cjRQM4
Follow W3 Consulting on Instagram: https://w.w3cinc.com/2XPqh85
