Google Analytics 101 for Small Business

Find the original archive of the video here: Google Analytics 101 for Small Business.

Google Analytics 101 for Small Business

Google Analytics is a powerhouse tool for getting data about the visitors to your website. But, most Small Business owners don’t know it exists and many don’t have it installed on their website. Even when it is installed, the vast majority of Small Business websites don’t have their website traffic analyzed by the owner or decision-makers on a regular basis.

Not knowing and using Google Analytics (GA) is leaving money…on…the…table! By understanding how GA works, how to get it on your website, and further what reports to look at, your small business can gain greater insight into how to make your website more useful and profitable than ever. Join us for this fast-paced, informative overview of GA and its abilities.

In this Webinar, we covered:
– What is Google Analytics and its suite of related products (which are free!);
– How to setup Google Analytics on a typical website (we’ll show you a WordPress site); and
– How to analyze and synthesize the data on Google Analytics to make better business decisions about your website.

To see the next Webinar topics scheduled, see Virginia SBDC’s Webinar registration page.

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These Webinars are hosted by the Virginia Small Business Development Center Network and presented by Ray Sidney-Smith, Author of “SoLoMo Success” (available on Amazon Kindle and paperback), Digital Marketing Strategist, and Managing Director of W3C Web Services, providing affordable Web hosting, Managed WordPress, email, domain and other related services for Small Business.

011 GDPR for Small Business: What You Need to Know About the General Data Protection

Find the original archive of the video here: 011 GDPR for Small Business: What Small Business Owners Need to Know About the General Data Protecti.

011 GDPR for Small Business: What Small Business Owners Need to Know About the General Data Protection Regulation

Please visit http://webandbeyondcast.com/011 to subscribe/download the audio version, for clickable links to any resources mentioned, the full show notes, and a transcript of this podcast.

Welcome to Season 1, Episode 011, of Web and BeyondCast. I’ve gotten many questions about the topic of the EU’s General Data Protection Regulation (GDPR), so in today’s episode, I’m going to do a deep-dive into:

  • What is GDPR? Who Does GDPR Apply to?
  • What Are GDPR’s Key Provisions for Small Business?
  • What Actions Should You Take To Be and Stay GDPR-Compliant

Disclaimer: none of this should be taken as legal advice. I’m trying to give an explanation of a highly complex, evolving extraterritorial law, and additional laws, and if you have specific questions about your situation and the laws that impact your business, you should seek licensed legal counsel in your jurisdiction.

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This podcast is brought to you by W3C Web Services, affordable Managed WordPress hosting, domain name registration services, SSL certificates, and G Suite (business-class email and so much more…start your free trial today).

010 Small Business Video Marketing Production on a Budget

Find the original archive of the video here: 010 Small Business Video Marketing Production on a Budget.

010 Small Business Video Marketing Production on a Budget

Please visit http://webandbeyondcast.com/010 to subscribe/download the audio version, for clickable links to any resources mentioned, the full show notes, and a transcript of this podcast.

Welcome to Season 1, Episode 010, of Web and BeyondCast. On this podcast episode, we will be discussing marketing video production–what it takes to get the marketing videos you need for your business created. And, to do that, I’ve brought in my go-to expert on video production, Sharon Sobel of Picture This Video. Enjoy!

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This podcast is brought to you by W3C Web Services, affordable Managed WordPress hosting, domain name registration services, SSL certificates, and G Suite (business-class email and so much more…start your free trial today).

009 State of Small Business Technology, September 2018 Edition

Find the original archive of the video here: 009 State of Small Business Technology, September 2018 Edition.

009 State of Small Business Technology, September 2018 Edition

Please visit http://webandbeyondcast.com/009 to subscribe/download the audio version, for clickable links to any resources mentioned, the full show notes, and a transcript of this podcast.

This is the first episode of The State of Small Business Technology monthly series, September 2018 Edition, for Web and BeyondCast. During the last week of the month, I’m dedicating a whole episode to news and happenings in small business technologies. This will lean heavily on the side of Web, Mobile and Social Media marketing content for Small Business, but I’ll also touch on other business and economic development news, when appropriate.

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This podcast is brought to you by W3C Web Services, affordable Managed WordPress hosting, domain name registration services, SSL certificates, and G Suite (business-class email and so much more…start your free trial today).

008 Branding 101 for Small Business – Web and BeyondCast

Find the original archive of the video here: 008 Branding 101 for Small Business – Web and BeyondCast.

008 Branding 101 for Small Business – Web and BeyondCast

Welcome to Season 1, Episode 8, of Web and BeyondCast. What is Branding? Why Should Small Business owners care? That’s the goal of this episode.

Please visit http://webandbeyondcast.com/008 to subscribe/download the audio version, for clickable links to any resources mentioned, the full show notes, and a transcript of this podcast.

To help answer this question, I have with me today, Reggie Holmes, the owner and Creative Director at Enthuse Creative, a branding and design studio based in the Washington DC metropolitan area. Enthuse Creative specializes in brand strategy, design and management for services-oriented startups, small businesses and professional organizations. Reggie brings 9+ years of strategic thinking and creative talent to the plate for his clients, developing award-winning visual solutions for print and digital media.

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This podcast is brought to you by W3C Web Services, affordable Managed WordPress hosting, domain name registration services, SSL certificates, and G Suite (business-class email and so much more…start your free trial today).

007 – Business Case for Podcasting (with Steve Orr) – Web and BeyondCast

Find the original archive of the video here: 007 – Business Case for Podcasting (with Steve Orr) – Web and BeyondCast.

007 – Business Case for Podcasting – Steve Orr – Web and BeyondCast

Hello there, Small Business owners, entrepreneurs, and community! Welcome to Season 1, Episode 007, of Web and BeyondCast.

Please visit http://webandbeyondcast.com/007 to subscribe/download the audio version, for clickable links to any resources mentioned, the full show notes, and a transcript of this podcast.

On this episode, we are going to be discussing a topic near and dear to my heart, and a little bit meta, podcasting for Small Business; more specifically, the business case for podcasting. And, more importantly, why should you start a podcast for your business? And, to do that, I’m letting the cat out of the bag here with my co-author of our forthcoming book, Podcasting for Small Business, Steve Orr.

Steve Orr, an award-winning radio broadcast journalist, is the founder of Steve Orr Media, which helps clients create and produce podcasts, as well as become more effective speakers.

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This podcast is brought to you by W3C Web Services, affordable Managed WordPress hosting, domain name registration services, SSL certificates, and G Suite (business-class email and so much more…start your free trial today).

006 – How to Build a Website, Part 5: Search Engine Optimization – Web and BeyondCast

Find the original archive of the video here: 006 – How to Build a Website, Part 5: Search Engine Optimization – Web and BeyondCast.

Please visit http://webandbeyondcast.com/006 to subscribe/download the audio version, for clickable links to any resources mentioned, the full show notes, and a transcript of this podcast.

006 – How to Build a Website, Part 5: Search Engine Optimization – Web and BeyondCast

Hello there, Small Business owners, entrepreneurs, and economic development agents! Welcome to Season 1, Episode 6, of Web and BeyondCast, the weekly podcast show about marketing and managing on the Web, Mobile, Social Media and beyond. We have an exciting season in store for you, so I hope you enjoy the time we’ll be spending together.

This is just the beginning of Web and BeyondCast, but you have reached the end of our initial series, How to Build a Website. If you haven’t yet listened to the first four episodes on How to Build a Website, I highly recommend that you hop back to the Episode 002 in the podcast feed (which is part 1 in the series) and give those a listen. In this episode, I’m going solo here to explain to you the importance of making your site friendly and accessible to Search Engines (namely Google), so that you can get human eyes on your fledgling Small Business website.

I’m going to cover general Search Engine Optimization techniques, then touch on some of the important concepts you need to understand so that you are able to work on Local, Mobile and Social Search Engine Optimization yourself and/or with your Web designer/developer as you near launch of your website.

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This podcast is brought to you by W3C Web Services, affordable Managed WordPress hosting, domain name registration services, SSL certificates, and G Suite (business-class email and so much more…start your free trial today.

005 – WordPress Design & Development, Part 4 – Web and BeyondCast

Find the original archive of the video here: 005 – WordPress Design & Development, Part 4 – Web and BeyondCast.

005 – WordPress Design & Development, Part 4

Welcome to Season 1, Episode 5, WordPress Design and Development, of Web and BeyondCast. We have an exciting season in store for you, so I hope you enjoy the time we’ll be spending together.

On this episode, we discuss my favorite website publishing platform for Small Business, WordPress. And, to do that, I had the pleasure of having on Web and BeyondCast with me WordPress developer Rene Morozowich, and Kevin W. Hoffman, WordPress Engineer at WordImpress, both of which I met through WordPress Pittsburgh.

Please visit http://webandbeyondcast.com/005 for the podcast download/subscribe options, clickable links, the full show notes, and transcript of this cast.

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This podcast is brought to you by W3C Web Services, affordable Managed WordPress hosting, domain name registration services, SSL certificates, and G Suite (business-class email and so much more…start your free trial today.

004 – How to Build a Website, Part 3: Using the Squarespace Website Builder – Web and BeyondCast

Find the original archive of the video here: 004 – How to Build a Website, Part 3: Using the Squarespace Website Builder – Web and BeyondCast.

004 – How to Build a Website, Part 3: Using the Squarespace Website Builder

Please visit http://webandbeyondcast.com/004 for the podcast download/subscribe options, clickable links, the full show notes, and transcript of this cast.

Welcome, Small Business owners, entrepreneurs and community, to episode 004, which is part three in our five-part series for the Web and BeyondCast launch, on how to build a website for business. I’m Ray Sidney-Smith and so far, I’ve chatted with Ryan Cleland of W Street Design on the principles of good website design and development, hosted Beth Lawton of Canoe Media Services, Stacey Morris of Focus Copywriter, and Tara M. Clapper of Express Writers, a panel of content writing specialists, to discuss getting your content together for your website launch. And, on today’s show, I have a panel of Web experts in a whole different paradigm for how to build a website completely using a website builder called Squarespace–Kerstin Marin, Paige Brunton and Brad Good. Let’s see what Squarespace is all about and if they’re the right choice for your business website.

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003 – How to Build a Website, Part 2 – Content Is King – Web and BeyondCast

Find the original archive of the video here: 003 – How to Build a Website, Part 2 – Content Is King – Web and BeyondCast.

Episode 003 – How to Build a Website, Part 2 – Content Is King – Web and BeyondCast

Please visit http://webandbeyondcast.com/003 for the podcast download/subscribe options, clickable links, the full show notes, and transcript of this cast.

Welcome back, Small Business owners, entrepreneurs and community, to episode 003, which is part two of a five-part series on building a website for your small business, kicking off Web and BeyondCast. I’m pleased to bring the voices and intellect of this expert panel of content writing specialists, Beth Lawton of Canoe Media Services (https://w.w3cinc.com/2MPeggw), Stacey Morris of Focus Copywriter (https://w.w3cinc.com/2NJpoaZ) and Tara M. Clapper of Express Writers (https://w.w3cinc.com/2MPeh44) on the show today, to discuss getting your content together for launch and planning your website’s content growth.

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This podcast is brought to you by W3C Web Services (https://w.w3cinc.com/2NJpoI1), affordable Managed WordPress hosting, domain name registration services, SSL certificates, and G Suite (business-class email and so much more…start your free trial today: https://w.w3cinc.com/2MPeiVG).