What Is World Social Media Day? In the space of just a few centuries, humankind has catapulted from horsepower that required real horses to the type of horsepower fueled by chemical reactions. (Fun fact: NASA’s space shuttle engines at lift-off
An Unusually Large List of Social Media Tools for Small Business
I presented recently a Webinar for Virginia Small Business Development Center (SBDC) Network entitled, Social Media Tools for Small Business. I’m thinking that might be a good annual tradition as Social Media tools come, go and change according to market
WordPress for Small Business
On “Switched on IT,” the PowerTV Australia show that’s co-hosted by Doug Endersbee of OZ Hosting and W3 Consulting’s Ray Sidney-Smith, Episode 10, Doug and Ray discuss WordPress for Small Business, originally a blog content management system (CMS) that now
Social Media Marketing with LinkedIn
On “Switched on IT,” the PowerTV Australia show that’s co-hosted by Doug Endersbee of OZ Hosting and W3 Consulting’s Ray Sidney-Smith, Episode 5, Doug interviews Ray about LinkedIn marketing. We discussed LinkedIn Company Pages, Showcase Pages, promotions/advertising on LinkedIn, engaging
Social Media Marketing with Facebook, Getting Started
On “Switched on IT,” the PowerTV Australia show that co-hosted by Doug Endersbee of OZ Hosting and W3 Consulting’s Ray Sidney-Smith, Episode 4, Doug interviews Ray about Social Media marketing, starting with the use of Facebook, Instagram and some general
Social Media Content Curation Using Feedly
You’re a business owner and you have a business to run. However, creating content for Social Media is important, if you have the right sales infrastructure in place! It’s sometimes a distraction to focus solely on content creation when other
Facebook Dislike Button Debate Rears Its Ugly Head Again
The Facebook Dislike button has been debated for years, requested by many users, and confused Small Business owners on what they should do about it all. As any changes are tested, here is how you should approach your marketing. Let’s
Is Facebook Really Implementing a Dislike Button?
Since the early days of social networking services becoming a place for businesses to engage in marketing to past, current and potential customers, there has been a debate over how to respond appropriately to users’ content and comments. That conversation
Social Marketing Predictions for Small Business in 2015 [Archived Webinar]
Social Marketing Predictions for Small Business in 2015 Social Media is the most common activity on the Web today, with the average user spending 37 minutes per day on social networks. The reach of the Internet is moving more and
Creating an Email Community With Google [Webinar]
Creating an Email Community With Google Email is a powerful communication tool when used effectively in a Small Business environment. And, Social Media is touted as the primary community-building tool on the Web. Well, email is just as powerful, and