As you know, there is a month for everything! From heritage to interests to social causes, there is an opportunity to focus your marketing on likely for every 30 day cycle of the year. I know that retail sales goes on the traditional marketing schedule starting with Valentine’s Day and moving through the calendar straight through winter holidays (Christmas, Chanukah, and others) season.

While this may work naturally for some businesses, most of my Small Business product and service businesses don’t align easily with these typical holidays. In contrast, using commemorative months, your business can likely find appropriate and complementary month(s) to focus your marketing efforts based on the topic around which your target audience can rally.

As a 2016 Google Small Business Advisor, I work with the Google Small Business team in the Google Small Business community help businesses like you learn about marketing and managing on the Web, Mobile, Social Media and beyond. As you can see, this aligns well with W3 Consulting’s mission so being a Google Small Business Advisor (GSBA) helps to broaden my reach to help more business owners.

So, I was delighted to learn that Google identified June as Mobile Month–an entire 30 days devoted to helping you learn about mobile marketing–and they needed a few GSBA’s to sit on a panel via Twitter to help answer Mobile website and marketing questions. Below is the slideshow and text archive of the June 23rd tweetchat; pan through the slideshow or read the transcript, and feel free to reach out with questions.

[<a href=”//storify.com/w3consulting/askamobilepro-twitter-chat-june-23-2016″ target=”_blank”>View the story “#AskaMobilePro Twitter Chat – June 23, 2016” on Storify</a>]