Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective.
This week on Web and Beyond Live, “WordPress Updates Gutenberg to Improve Google Core Web Vitals, and More,”
For future Web and Beyond Live streams, https://webandbeyondlive.com to find the latest, upcoming event by clicking on the “Watch Live on YouTube” button!
President Removed From Social Media Platforms, CARES Act, Act 2, and More – Web and Beyond Live – January 11, 2021
Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://w.w3cinc.com/2NJpoI1) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective.
12 Days of Small Business: Steve Renard, Crowned Fox Adventures
Small Business has its challenges, especially in the face of the COVID-19 pandemic. So, we all have to do our part to support each other and the small businesses with which we are connected. So, W3 Consulting is promoting small businesses through our campaign, 12 Days of Small Business. We hope to highlight each day a small business (or two) that can benefit from visibility and that will benefit our audience.
I was introduced to Steve Renard of Crowned Fox Adventures (by Sharon Sobel of Picture This Video), and I’m so glad I did! I keep talking to my Small Business audiences about the important of digital marketing, and so much of that is now moving toward multimedia. But, so many business owners (perhaps you?) are not comfortable or skilled with being in front of the camera. Learn more about Steve Renard and if you need help with being on camera, reach out and get ready for the next phase of digital marketing.
About Steve Renard
Steve Renard started Crowned Fox Adventures in 2019 after almost 20 years as a corporate video and producer. He works with business owners and leaders to help them connect with audiences on camera.
About Crowned Fox Adventures
Crowned Fox Adventures works with business owners and leaders to help them gain confidence in front of a camera. We work on the mindset, content, and technology factors that help people connect with audiences powerfully and authentically. My ideal client is a business owner or leader who knows they need to be more visible, but they’re not sure how to do it or they’re reluctant to get in front of a camera to achieve their goals.
How is your Small Business unique, different in your industry? What’s your business’s greatest strength/asset today?
Unlike other presence and speaking coaches, I work with people on an inside-out basis – focusing on the mindset and psychology first, and letting external factors like filler words, gestures, and posture sort themselves out to a large degree.
What is your greatest challenge as a Small Business owner? How are you working to overcome that challenge in 2021?
My greatest challenge since starting my business has been making sure that I myself am visible enough and that my marketing is working the way I want it to be. I started my business in 2019 thinking I knew a little about marketing already, and quickly discovered I had a very steep learning curve. I am improving, but not where I want to be yet. In 2021, I’m going to continue to push for more visibility to draw people in, and refine my sales process to make sure I’m converting the right people into clients.
Find Steve Renard, Crowned Fox Adventures on Social Media
12 Days of Small Business: Laura Marenco, Golden Beacon USA
Small Business has its challenges, especially in the face of the COVID-19 pandemic. So, we all have to do our part to support each other and the small businesses with which we are connected. So, W3 Consulting is promoting small businesses through our campaign, 12 Days of Small Business. We hope to highlight each day a small business (or two) that can benefit from visibility and that will benefit our audience.
I’ve had the pleasure of watching Laura Marenco build Golden Beacon USA from the ground up. She’s smart and determined and willing to adapt when the need arises. Laura started Golden Beacon USA to helped people who have arrived in the United States and need a “helping hand,” and that’s just Laura has built with Golden Beacon USA. Learn more about Laura and let any newcomers to the US know about her program!
About Laura Marenco
A TESOL-certified teacher and the daughter of a Croatian immigrant, Laura Marenco founded her U.S. acclimation services business, Golden Beacon USA, in 2015. She holds a B.A. in Sociology from the University of Texas, an M.S. in Adult Education from Johns Hopkins University, and a Graduate Certificate in Leadership Coaching from George Mason University.
About Golden Beacon USA
Watch the video below of Laura Marenco introducing herself and Golden Beacon USA.
Find Laura Marenco, Golden Beacon USA on Social Media
12 Days of Small Business: Michael Gerrald, Qore Finance
Small Business has its challenges, especially in the face of the COVID-19 pandemic. So, we all have to do our part to support each other and the small businesses with which we are connected. So, W3 Consulting is promoting small businesses through our campaign, 12 Days of Small Business. We hope to highlight each day a small business (or two) that can benefit from visibility and that will benefit our audience.
Michael Gerrald is passionate about Qore and building a personal finance movement. And, it shows in his tenacity to do the hard work to get his venture off the ground. I’m pleased to introduce Michael and Qore, and I wish him the best of luck in helping as many people as possible find personal financial stability and independence.
About Michael Gerrald
Michael Gerrald, as a full-time employee, Michael used his free time to help colleagues, family members and friends with managing their personal finances. This experience fueled his passion to launch Qore Finance, a personal finance mobile application that empowers the financially conscious and the underserved to lead a financially fit lifestyle. Michael believes that everyone has the right to financial wellness and aims to democratize personal finance by providing Qore’s users with the knowledge, tools and the system to achieve it.
About Qore Finance
Qore Finance is focused on applying the same principles that worked on the founder’s mother in where she was able to save over 25K under 6 months. Qore will take those fundamentals to provide lifestyle users seeking to growth on general wellness but be financially fit. Qore is a value based app that eliminates a “budget” and creates an industry first Virtual Accounts and bite sized learning all in one simple app.
How is your Small Business unique, different in your industry? What’s your business’s greatest strength/asset today?
We are our own customers, we created this system that started from an excel sheet to help us grow financially when no other app could. We are providing industry first Virtual Accounts, value based financial management, and a place where our users can learn and practice what they’ve learned in one place.
What is your greatest challenge as a Small Business owner? How are you working to overcome that challenge in 2021?
Getting funding, increasing marketing efforts. We decided to provide webinars and a blog to increase growth and initiate revenue.
Find Michael Gerrald, Qore Finance on Social Media
12 Days of Small Business: Steve Dunn, Frontline Sales Advisors
Small Business has its challenges, especially in the face of the COVID-19 pandemic. So, we all have to do our part to support each other and the small businesses with which we are connected. So, W3 Consulting is promoting small businesses through our campaign, 12 Days of Small Business. We hope to highlight each day a small business (or two) that can benefit from visibility and that will benefit our audience.
I met Steve Dunn, founder of Frontline Sales Advisors, at a small business conference in Pittsburgh, and he’s a gentleman through and through. Steve brings extensive experience as a sales executive, and if you’re a business owner looking to grow your business revenues, learn more about and touch base with Steve and his team about developing your outbound sales strategy.
About Steve Dunn
Steve Dunn is a business development professional providing outbound prospecting and lead generation strategy services to assist companies identify, target, qualify and close new business opportunities.
About Frontline Sales Advisors
We help businesses and/or business owners develop outbound selling skills. Sales is not a simple endeavor. Having a strategy for how selling works and what might or might not be the best approach needs to be part of any business plan.
Many companies have a well thought out marketing plan but may not have given as much thought to what their outreach strategies will be. Whatever type of business, whether a startup or established corporation, the plan to drive new business or open new markets needs to include an outreach effort.
Our focus is to work with business owners on sales specific strategies and to help develop and initiate outbound selling campaigns. While a business owner is an expert in their line of work, they might not be that knowledgeable in sales and sales strategies. Some of the services we provide include email design, lead gen activities and campaign targeting, prospecting techniques, building a prospect database and help with talent selection.
We primarily focus on working with small businesses that may not have the in-house expertise to develop and implement an outbound sales strategy. We can scale our efforts to work with marketing and sales departments of larger companies that may be interested in outsourcing lead generation and outbound calling or need follow-up services after conferences or webinars.
How is your Small Business unique, different in your industry? What’s your business’s greatest strength/asset today?
Many companies tend to rely on inbound strategies like their web site, SEO, having a stronger social media presence, etc. as the primary source of finding new clients. These types of services are typically outsourced to a marketing firm that will focus on different ways to have a potential client contact your company, that’s why it’s referred to as inbound.
Our focus is unique in that we work to develop outbound prospecting and lead generation strategies that complement a company’s inbound campaign as another way to find new prospects. Both strategies are key, but in many cases, relying just on having a better web site or a new Facebook post, using the “if you build it they will come” strategy may ultimately be shortsighted.
Our goal is to help product owners develop new skills that are outbound focused, providing one more tool to help them identify, target, qualify and close new business opportunities.
What is your greatest challenge as a Small Business owner? How are you working to overcome that challenge in 2021?
Like many small businesses, this year has been a challenge. One of our biggest obstacles is being able to balance the time between working on a client’s business and providing them the high quality services they expect, while at the same time working to identify new consulting opportunities and to grow our own client base. Identifying and prioritizing opportunities for our own growth will be an area that will get more of our attention during 2021.
Find Steve Dunn, Frontline Sales Advisors on LinkedIn
12 Days of Small Business: Patricia Frame, Strategies for Human Resources
Small Business has its challenges, especially in the face of the COVID-19 pandemic. So, we all have to do our part to support each other and the small businesses with which we are connected. So, W3 Consulting is promoting small businesses through our campaign, 12 Days of Small Business. We hope to highlight each day a small business (or two) that can benefit from visibility and that will benefit our audience.
Patricia Frame, founder of Strategies for Human Resources, breathes authority and wisdom into any room she enters. Since my earliest days of knowing Patricia, almost 20 years now, I have always observed her grace and willingness to share her extensive knowledge and experience in Human Resources for Small Business owners without pretense. She truly cares about helping people. And, of course, I have the most engaging conversations with her about myriad topics from business to futuristic technologies and swapping photos of the myriad babies in our extended families.
About Patricia Frame
Patricia A. Frame is an experienced management consultant, speaker and author. She founded Strategies for Human Resources to help small organizations achieve their goals through more effective management of their people. Her clients describe her as an advisor, trusted, and empathetic. She leads seminars and consults for the Alexandria Small Business Development Center. Patricia has been a guest speaker for a wide range of professional events at the national and local level. She also works extensively with military in transition. In 2017 she was selected as the Virginia Small Business Veteran of the Year. An Air Force veteran, she holds an MBA from Wharton.
About Strategies for Human Resources
Strategies for Human Resources serves Founders, CEOS, and Executive Directors who seek to ensure people really are their greatest asset.
How is your Small Business unique, different in your industry? What’s your business’s greatest strength/asset today?
Patricia brings a breadth and depth of experience both in Human Resources and in small employers.
What is your greatest challenge as a Small Business owner? How are you working to overcome that challenge in 2021?
Patricia is looking forward to helping clients move back to mid-longer term thinking after the pandemic rush of changes.
Find Patricia Frame, Strategies for Human Resources on Social Media
