Helping Small Business on the Web and Beyond
I’m preaching to the choir if you’ve ever heard me talk about email marketing. But, it’s worth stating again and again for every Small Business owner to hear this message loud and clear: if you have a Gmail, Yahoo, AOL,
In our latest Beyond Google Webinar, I had the pleasure of talking about “Getting Found on Google: Search Engine Optimization for Local Small Business.” This is an important topic and one in which is even more important today with increased
As you know, there is a month for everything! From heritage to interests to social causes, there is an opportunity to focus your marketing on likely for every 30 day cycle of the year. I know that retail sales goes
In a nutshell: If you want to make money, you must value your services or products. And, that means you should never lower your price; merely offer less for less. When your customer wants something at a lesser price, reduce your offering
Since the early days of social networking services becoming a place for businesses to engage in marketing to past, current and potential customers, there has been a debate over how to respond appropriately to users’ content and comments. That conversation
Social Marketing Predictions for Small Business in 2015 Social Media is the most common activity on the Web today, with the average user spending 37 minutes per day on social networks. The reach of the Internet is moving more and
There’s a new breed of domains cropping up on the Small Business scene. They are becoming vital for local and hyperlocal business owners who want to (and in some cases must) command a brand presence online. If you’re online for any
Creating an Email Community With Google Email is a powerful communication tool when used effectively in a Small Business environment. And, Social Media is touted as the primary community-building tool on the Web. Well, email is just as powerful, and
It’s tough to think about a world that existed before Social Media, because it seems so pervasive in most people’s’ lives today. However, there was a time when Social Media was a handshake and smile, and not a Web or
We’re excited to announce that Ray Sidney-Smith has published his first book, SoLoMo Success: Social Media, Local and Mobile Small Business Marketing Strategy Explained! Available now on Amazon Kindle and Barnes & Noble Nook, along with paperback and audiobook versions